Keds Extends Mischa Barton’s Contract
Mischa’s contract with show company Keds was up at the end of the year. Thankfully, Keds has renewed Mischa’s contract to Summer 2008. The campaign will focus around their new tagline “Be Cool” — and let’s face it, who is cooler than Mischa?
Mischa has been with Keds for three years. The new campaign will look at the evolution of Keds and Mischa during those three years.
“Mischa is a leading style influencer and has been an excellent partner helping Keds reposition the brand image and product over the last three years. When we first signed Mischa, she was just on the cusp of fame, and since then has grown into a promising young actress and become known globally as a fashion trend setter. We look forward to her continued involvement in the brand in 2008,” said Shawn Neville, president of Keds.
You can read the entire press release by clicking here.
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POSTED IN: Mischa Barton News
3 opinions for Keds Extends Mischa Barton’s Contract
Sam
Oct 1, 2007 at 8:28 pm
“Be Cool” is their old tag line :) The new one will be launched in December.
heatheryang
Oct 2, 2007 at 2:39 am
although the press release is long it’s about meesh i sip it word by word..^
chloe
Oct 2, 2007 at 12:46 pm
Yay!! I love Keds and Mischa so its a perfect match
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