Mischa the new bebe model
Mischa is a babe, but now she’s also the new face of bebe. Lame, yeah, but I’m tired and it seemed to work!
BRISBANE, Calif.–(BUSINESS WIRE)–Feb. 7, 2006–bebe stores, inc. (NASDAQ:BEBE) today announced that well known actress Mischa Barton will become the new face of bebe beginning this Summer.
"Mischa is a great talent with beauty, intelligence, and a street smart sensibility. She exudes a sexy modern style which perfectly personifies the bebe woman," said Manny Mashouf, Founder and Chairman.
"Her star is rising and we are thrilled to have the opportunity to be working with such a rare talent," continued Mashouf.
As the new face of bebe, Mischa Barton will make her first official appearance at the launch party and fashion show to premiere bebe’s new Runway Collection. The event is scheduled to take place during the upcoming Los Angeles Fashion Week.
"bebe’s new Runway Collection is directional and epitomizes a reborn sense of Hollywood glamour interpreted in a modern manner — perfect for the red carpet — and perfect for someone like Mischa whose style is so influential and elegant," commented Mashouf.
bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT and bebe O brand names. bebe currently operates 228 stores, of which 173 are bebe stores, 20 are bebe outlet stores and 35 are BEBE SPORT stores. These stores are located in the United States, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.
The statements in this news release, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words "expect," "plan," "anticipate," "believe" and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company’s future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, and/or other factors that may be described in the company’s annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict.
Tags: mischa barton, bebe, model
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POSTED IN: Fashion
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