Keds riding high thanks to Mischa
Keds is now reaping the benefits of using Mischa Barton as spokesperson:
Keds is now hanging with the popular kids again, thanks to new pitchwoman Mischa Barton, the 19-year-old star of Fox’s teen drama The O.C. Keds used Barton to great effect in a spring ad campaign (tagline: “Be Cool”) for a trendy new line that helped boost sales 7 percent since last year and put the shoemaker on track for its first $200 million year in a decade by 2006. Link
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